Santee Cooper Green.
The Ask - Santee Cooper, a power company in South Carolina, was getting a lot of negative press about their environmental policies. They needed a campaign to shift perceptions and remind customers that there are measures we can all take to be more green.
The Answer - We created a campaign that reminded South Carolinians that, "A lot of little things make a big difference."
[ACD – Henry Mathieu | CW's Steve Romanenghi + Patrick Rhyne + Henry Mathieu | AD's – Bob LaBarge + Justin Harris]