The Ask - Get people who are excited about defending Earth from the next alien invasion to consider a job in the U.S. Army.
The Answer - Jonathan and I worked with MRM//McCann to make this digital experience. The site is the center of a larger co-branded campaign between 20th Century Fox to promote their movie Independence Day Resurgence, and the U.S. Army to drive recruitment. The site features four mini-games, each simulating a different role an Earth Space Defense soldier would be asked to perform in the event of an alien invasion. If you think fighting aliens is exciting, watch the movie, and then join the U.S. Army.
Site - [CW – Henry Mathieu + Katie Dropick | AD - Jonathan Campo | CD – Roberto Santellena | 10+ other creatives, developers, & account supervisors]
Videos - [MRM//McCann + 20th Century Fox | I was only involved in creating the site]